We are a boutique publishing company skilled at producing communication programs for niche markets, particularly those that are hard to reach.

Our portfolio covers private aviation, addressing an elite captive audience in-flight. We also reach an affluent demographic at the point of retirement and are proud to soon be adding a new health and wellbeing title for a leading allergy industry body.

 


Background

Our portfolio covers private aviation, addressing an elite captive audience in-flight. We also reach an affluent demographic at the point of retirement and are proud to soon be adding a new health and wellbeing title for a leading allergy industry body.

Our Portfolio

Private Aviation: A liberating degree of success has been achieved by those we reach with a bespoke luxury title, THE GATEWAY, in association with London’s foremost business aviation service provider, Harrods Aviation.

Background

Private Aviation: A liberating degree of success has been achieved by those we reach with a bespoke luxury title, THE GATEWAY, in association with London’s foremost business aviation service provider, Harrods Aviation.

Affording access to the top 0.5%, The Gateway serves as an exclusive channel to the global elite. These are ultra-high net worth clients and their entourages flying by private jet to and from this iconic brand’s London Stansted and London Luton fixed based operations.

Commercial partners are by invitation to align with the lifestyle and interests of this elusive network, and all campaigns are bespoke.

A digital edition of The Gateway can also be found just below-the-fold at www.harrodsaviation.com.

Luxury Later Living: A multi award-winning brand leader in luxury later living, Audley Group is behind THE KEY, a new and exclusive platform for its wealthy and active over-55 demographic.

Background

Luxury Later Living: A multi award-winning brand leader in luxury later living, Audley Group is behind THE KEY, a new and exclusive platform for its wealthy and active over-55 demographic.

The luxury print edition is enjoyed by those living in over 20 Audley Villages around the UK and is presented to many thousands more who are considering moving in. A digital edition is also shared at www.audleyvillages.co.uk/lifestyle.

The Key is named for its link to luxury property, but it unlocks so much more. Audley has captured an exceptionally rewarding niche for brands aligned with this life stage. Those planning or enjoying retirement are highly receptive to curated lifestyle messages on many related themes. The Key is therefore the ideal place for advice and inspiration.

All About Allergy: We are currently developing a vital consumer channel to support the one in four people living with allergies across the UK, in association with the British Society for Allergy & Clinical Immunology (BSACI).

Background

All About Allergy: We are currently developing a vital consumer channel to support the one in four people living with allergies across the UK, in association with the British Society for Allergy & Clinical Immunology (BSACI).

The Society represents a professional membership spanning 150 allergy clinics nationwide and addressing allergy cases that currently account for 6% of all GP visits, with medicines to treat allergic diseases accounting for 10% of the total GP prescribing budget.

BSACI’s aim is to extend its education programs beyond practitioners, hospitals and clinics and into the wider patient domain.

All About Allergy has an initial target audience of over 1 million and is due to launch in Summer 2025.

Past work has included supporting learner drivers, fast-tracking their progress while helping them benefit from their newfound independence. We also ran a consumer program for the UK’s leading association for dietitians.

Contributing to each project are expert writers who understand the consumers’ respective lifestyles and life stages. The result is original, focused content timed to align with demand and delivered via channels branded exclusively for our clients.

Come and talk to us about bringing your own niche title to life, or to explore the creative options to connect with responsive new audiences.

Warren Hayward
Managing Director

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Our Services

Bespoke Publishing:


From concept development through to content creation, editorial guidance, design and production, we’ll optimise your new title, and with minimal call for your in-house resources. We’ll deliver a self-funding communications asset that can unite a client community behind your brand.

Background

Bespoke Publishing:


From concept development through to content creation, editorial guidance, design and production, we’ll optimise your new title, and with minimal call for your in-house resources. We’ll deliver a self-funding communications asset that can unite a client community behind your brand.

Editorial Excellence:


Our award-winning writers and contributors understand each community’s interests, aspirations and buying triggers. The resulting content is original, topical and delivered in the partner’s tone of voice.

Exemplary Artwork:


Our branded content studio supports commercial partners in producing each program for their specific niche audience. Entire campaigns can be outsourced.

In-House Media Sales:


Let our media sales team generate the revenue to fund your bespoke publishing program. Commercial partners will enjoy a key account service that will support their niche campaigns from budget and concept through to activation.

Background

In-House Media Sales:


Let our media sales team generate the revenue to fund your bespoke publishing program. Commercial partners will enjoy a key account service that will support their niche campaigns from budget and concept through to activation.

Multiple Channels:


We integrate print and digital formats with video and mobile access. We then optimise media distribution via e-mail, apps, brand-to-hand and/or venue placements. We will also recommend and test the best ‘push and pull’ options.

Let’s Talk